Peru on world map

Peru – No Earthquake, No Money!

January 15, 2008 - Peru

by Steve Henrichon

One of the inevitable truths that I have learned through this whole experience is that it usually takes a horrible disaster before changes are made.  In this case, many parts of Pisco were in much need of help even before the earthquake.  Yet it took a deadly earthquake to attract the attention of people and organizations looking to help out.  Now, schools and health centers are being built…health programs are initiated and the people are being cared for.  Many aspects of their social system are being improved better than they ever were even before the earthquake.  They would not have received this attraction from the international community if it weren’t for the disaster.

Its hard to sell a project without the shock factor.  You need the graphic pictures and stories in order to inspire people to act.  There are hundreds of thousands of places throughout the world that could use help but they slip under the radar of the international community.  Im afraid they may never see help unless they suffer a disaster of their own.  Its an unfortunate truth that I don’t think there is much we can do about it…but I still wanted to note it anyways.

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