India: Childhood Malnutrition Eradication Program
Q1 2016: “Swasthya Saheli: Catalyst of Change”
July 20, 2016
Prabhakar Sinha and Rakesh Dhole
Summary of Activities
- Through RMF’s rural cadre ‘Community Nutrition Educators (CNE)” foster change through behavior change communication & creating convergence between the community-in-need with the service delivery systems, such as Anganwadi workers, ANMS, ASHAs & Panchayat bodies.
- Continue to provide health and nutrition counselling/education to communities, families, and adolescent schoolgirls
- Continue to identify, treat, refer, and follow up SAM and MAM cases
- Continue to develop ties with government health and nutrition services
- Continue to produce and screen nutrition and health based videos in Khandwa, Madhya Pradesh
- Strengthen institutional capacity with support from World Bank’s India Development Marketplace
- Conduct performance appraisal of the program implementing teams
- Conduct institutional strengthening & capacity building of the teams to take on larger responsibilities so as to add on other thematic areas of public health
- Explore partnership opportunities for program development
Our takeaway from the previous quarter:
“We need to be conscious of the emerging needs in each of the villages for health, education, water and sanitation, electricity, and livelihood. We should continue to prevent and help manage malnutrition.”

Results &
ACCOMPLISHMENTS

New Model Introduced
Implementation of a new strategy
The new model would redistribute and delegate the area villages to each responsible CNE. Each CNE would have a cluster catchment of 10 villages and would cater to a population range of 10,000-15,000. The CNEs would then go into these villages to conduct a survey to ascertain the exact number of severe and moderate cases of malnutrition. The survey would also identify essential health service needs in the communities, such as sanitary napkins.

Community Nutrition Educators
Starting at the Roots
Each CNE would act as a "Catalyst of Change" at the grassroots level through bringing institutions together and raising communities’ levels of education and awareness regarding health and nutrition. Each CNE would also act as a depot holder for affordable products and choices that help communities improve health care practices by adopting hygienic behaviors. Through this practice of offering affordable products, the communities well-being will improve, and in addition "provision of alternative and sustainable source of electricity," would also be part of the CNE depots.

Swasthya Saheli
Catalyst of Change
RMF India/RMNT, in collaboration with partner agencies, would help model this "Swasthya Sahelis" in leading the process of change. Each CNE would be an independent entity of her own cluster and may create village-wide cadres of young women to conduct/facilitate activities in their own villages. The CNE would be responsible for creating her own geographic clusters within the villages she is responsible for. This pilot project’s goal would be to cover 98 villages through the involvement of 10 CNEs.

CNE Training
Responsibilities
Currently, there are only 4 CNEs on the team and 5 more will be hired for the 48 remaining villages. Each CNE would use a table for training which will have reporting formats, IEC/education/BCC materials and product/service details. They would also wear a uniform apron on top of their saree so that the communities can visually recognize the branding of the CNE as well as the depot for the village (which holds nutritional and hygienic goods).

Materials and Supplies
Community Distribution
Each CNE will distribute the following products:
- sanitary napkins
- panties
- soap
- mosquito nets
- nail clippers
- first aid kits
- pregnancy test strips
- water purifiers
- condoms

Progress Thus Far
Change is Happening!
- 1,199 households were given counseling services by the CNEs. In these sessions, 1,573 individuals (mainly women and adolescent girls) participated.
- 136 community counseling session were held, in which 1,207 individuals participated.

Background
& Objectives
Background
This project empowers communities through health literacy and connects rural communities with the government health and nutrition services available. This project aims to prove that a holistic, decentralized, community-based approach to malnutrition eradication will have better health outcomes, be more inclusive for children under 5, and will be more cost-effective in the long-run than centralized approaches, especially for rural, marginalized tribal communities. Our team of up to 75 Community Nutrition Educators (CNEs) and 6 District Coordinators has covered enormous ground across 5 districts and 600 villages in Madhya Pradesh.
Objectives
- To reduce the prevalence of underweight children under 5 years old and to reduce child mortality from malnutrition by strengthening communities and village level government facilities’ capacity to identify, treat, and prevent malnutrition.
- Continue to identify new SAM and MAM cases, refer complicated cases to the NRC and provide home-based counseling for all malnourished children
- Refer 1,000 SAM children to government centers for treatment with a 50% success rate Quarterly
- Conduct 2,500 Community Nutrition Meetings Quarterly
- Conduct 9,000 Individual Family Counseling Sessions Quarterly
- Send CNEs to Nutrition Rehabilitation Centers (NRCs) to help counsel families present
- Continue to develop linkages with government health and nutrition services
- Strengthen institutional capacity with support from World Bank’s India Development Marketplace Award.

More
Photos
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Numbers
Served
- 8 severe and 11 moderate cases of malnutrition were treated and improved.
- 32 new severe cases and 79 new moderate cases of malnutrition were identified for management either within the community using service delivery platforms or in households and/or referred to Nutrition Rehabilitation Centers.
- 14 cases of severely malnourished children were referred to Nutrition Rehabilitation Centers
- 2 cases of follows ups were mainly conducted for those malnourished children who had sought treatment at NRCs and were discharged from the centers.


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Initiative Page: Childhood Malnutrition Eradication Program